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Lorado
  • 05-20-2024
  • 26

Lorado


Lorado — a new supplier of Siren Trading
Premium canned products with over 50 years of history
The Lorado brand has been on the market for more than half a century and has become one of the most recognizable names in the canned food segment. Today, Lorado products are sold in dozens of countries and have been steadily present for about 15 years in the markets of Russia, Ukraine, and other CIS countries.
 The secret of the brand’s long-term success is simple: “reliable quality at an affordable price” — a principle consistently reflected in every product.
 

Who stands behind the brand?
TM Lorado is owned by Wünsche Handelsgesellschaft International MBH & Co. KG, part of Wünsche Group — one of the largest family-owned trading and manufacturing holdings in Germany.
 Founded in the 1930s, the company has built a strong, technologically advanced and transparent global supply system.
For Lorado this means:
• efficient international logistics,
• a professional purchasing team,
• cooperation only with major certified producers from Italy, Greece, India, China, Thailand, Spain, Russia, Uzbekistan and others,
 • implementation of modern quality-control standards.
 
Lorado product range
• Vegetable preserves:
 cucumbers, corn, green peas, beans, peppers, tomatoes, mixes.
• Fruit and exotic preserves:
 pineapples, peaches, mango, tropical fruit cocktails.
• Mushroom products:
 champignons, oyster mushrooms, marinated mixes.
Lorado continuously expands its assortment according to market demand.
 
Quality control: multi-level and global
Quality is Lorado’s highest priority.
The quality-control system includes:

 1. Offices and inspectors in producing countries
Own offices in India and China, along with designated inspectors in other countries, monitor quality:
• from crop harvesting,
• through processing,
 • to packaging. 
2. Secondary laboratory testing in Europe
After the goods arrive in Europe, samples from each batch are sent to:
• internal laboratories of Wünsche Group,
 • independent certified laboratories.
This ensures stable quality and consumer safety.
 
3. Compliance with European standards
 Lorado products meet European food-safety regulations.
 
Why Siren Trading chooses Lorado
Because the brand combines:
• high quality standards,
• affordable pricing,
• stable supply,
• a wide assortment,
 • and consumer trust built over decades.

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