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Vileda
  • 05-20-2024
  • 152

Vileda



Vileda is one of the most recognized European brands in the cleaning sector, originally from Germany, with a history spanning over 70 years. The brand belongs to Freudenberg Group, an industrial conglomerate with over 170 years of experience, operating in more than 60 countries worldwide.
Vileda products are primarily designed and manufactured in European countries such as Germany, Italy, Spain, and France, ensuring compliance with the highest standards of quality, safety, and environmental responsibility.
🇩🇪 Origin: Vileda represents German engineering, European precision, and reliability in every detail. The products are manufactured according to international standards, with many items assembled in Germany and other EU countries.
Today, Vileda is associated with innovative, durable, and ergonomic solutions for both household and professional cleaning. The brand is trusted by millions of families, cleaning companies, hotels, and medical institutions around the world.

Mission and Philosophy
The company’s slogan — “So fühlt sich Zuhause an” — translates to “That’s what home feels like”.
For Vileda, cleanliness is more than just a hygienic necessity — it’s the foundation of comfort, safety, and emotional well-being in the home.
The brand aims to provide solutions that simplify daily chores, make them more enjoyable, efficient, and help save time and effort.

Product Range
For Home:
  • Mops (mechanical, self-wringing, steam);
  • Buckets with wringing systems;
  • Cloths and wipes made of microfiber, cotton, and other materials;
  • Sponges, scrubbers, brushes;
  • Cleaning and dishwashing gloves;
  • Home storage and organizing accessories.
All products are developed to meet the needs of modern users and undergo rigorous quality control.


Environmental Commitment: Love it Clean Initiative
Vileda actively implements sustainable technologies and circular economy principles. The Love it Clean initiative aims to make not only the home cleaner but to preserve the environment for future generations.
Key pillars:
  • Over 40% of plastic components come from recycled materials;
  • Nearly 100% of packaging is recyclable;
  • Reduction of greenhouse gas emissions and waste;
  • Resource-efficient processes across production and logistics;
  • Participation in global ecological programs like the New Plastics Economy Global Commitment by the Ellen MacArthur Foundation.
💬 “We’re proud of what we’ve achieved, but we commit to doing even more. We strive to reduce waste, develop sustainable packaging, and produce long-lasting, high-quality products that are convenient and enjoyable to use,” — says Karin Overbeck, CEO of Freudenberg Home and 
Cleaning Solutions GmbH.


Certification and Global Recognition
Vileda products are certified in accordance with the strict standards of the EU and the USA, including:
  • European hygiene and safety regulations;
  • Environmental labeling and recyclability compliance;
  • International awards for design, innovation, and ergonomics.
The company continuously invests in research and development to maintain market leadership and raise industry benchmarks.

Vileda in Azerbaijan
Since 2025, Vileda has been officially represented in Azerbaijan.
Our company is the official distributor of the. Now Azerbaijani consumers can choose products that combine German quality, innovation, and environmental care.

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